Brand Identity is the message the consumer receives from the product, person. A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public.
Saltwell is a family company that handcrafts salt from the Atlantic sea.
A brand identity has been created following the values of the family business.
Plain Bob Identity project, was to create a new brand for an organic Beer including the brand story, logo, target market, brand guidelines, packaging, labels and photo board. Several programs such as InDesign Illustrator and Photoshop have been used to complete this task.